We have certain expectations when signing up for an account online. We expect it to be seamless, we expect it to be frictionless, and we expect to never worry about remembering a password. eBay has begun to meet these expectations, which has given me the opportunity to completely redesign the registration experience with social sign up.
Buy It Now
It is an online shopper's first interactions that can create a loyal member or a one-and-done buyer. The strategy is to make users want to create an account, increasing retention and lifetime conversion. So I have re-designed the buyer registration touch-point to get the user to their purchase first.